Tysons Corner, VA — December 17, 2025

Pam, the fastest-growing Voice AI and Customer Experience Platform for automotive dealerships, today announced that Dealer-FX, a Snap-on company and leading Service Lane and Shop Management platform supporting more than 3,000 dealerships worldwide, has officially selected Pam as it's Preferred Voice AI Partner for automotive service operations.

Pam has been integrated with Dealer-FX for months, powering call handling, direct scheduling, and after-hours coverage for Dealer-FX rooftops across the country. After evaluating multiple Voice AI providers and observing Pam’s performance inside live dealerships, Dealer-FX chose Pam based on its reliability, support, innovation velocity, and measurable impact.

Why Dealer-FX Selected Pam

Dealer-FX completed a thorough evaluation of Voice AI vendors and identified Pam as the clear leader across technology, support, and real-world performance.

“There is no shortage of AI vendors in automotive, but very few deliver meaningful outcomes in the service lane,” said Steven Marques, VP of Product at Dealer-FX. “Pam stood out because they care deeply about the problems dealerships face, and they deliver on what they promise. Their focus, innovation, and support make them the right Voice AI partner for our dealers.”

Dealer-FX noted Pam’s distinctive advantages in stability, accuracy, and the speed at which Pam improves and adapts in real operating conditions.

“Anyone can market AI. Very few can actually make it work for advisors, managers, and guests. Pam is one of the few,” Marques added.

Proven Performance Across Dealer-FX Dealerships

Dealer-FX rooftops using Pam are already experiencing measurable improvements in call coverage, appointment creation, and advisor efficiency.

Key results include:

• 70 percent booking rate on calls with scheduling intent
• 1 in 5 calls fully handled by Pam with no advisor involvement
• 50+ advisor hours saved per month per rooftop
• $50,000+ in monthly service revenue captured by Pam

Pam isolates and optimizes for the outcomes it can directly control. The booking rate reflects scheduling-intent calls routed to Pam and the percentage that result in completed appointments.

Dealers See Immediate, Transformational Impact

Dealer-FX stores using Pam report a major lift in call handling, advisor time savings, outbound capacity, and overall customer experience.

Lexus of Santa Monica (LA Car Guys)

“Pam is there weekends, after hours, everything,” said Sam Mull, Service Manager at Lexus of Santa Monica. “About a quarter of our appointments now come from after hours, which is already higher than the industry average. And customers are genuinely impressed. They often think Pam is a real person and thank her by name.”

“There are days where it’s just me covering the phones,” said Julian Reidal, who manages service communications at the store. “With Pam handling inbound calls, I’m able to get through outbound lists we never had time for before. I’ve made hundreds of calls before lunch and set dozens of appointments. That just wasn’t possible before Pam.”

Deeper Integration and Future Roadmap

Pam and Dealer-FX are aligned on building deeper integrations that create more efficient workflows and a better guest experience. Approved areas for future technical collaboration include:

• Declined services data
• Repair order status updates
• Enhanced appointment management
• Integrated communication workflows
• Additional service lane automation endpoints

These capabilities will continue to strengthen dealership operations across the Dealer-FX ecosystem.

“Dealer-FX is one of the most trusted service platforms in automotive, and being selected as their Preferred Voice AI Partner is a significant validation of the work our team has put in,” said Samee, Co-Founder and CEO of Pam. “Together, we are helping dealerships answer every call, capture more revenue, and deliver a faster, more reliable guest experience.”

“This partnership is grounded in real performance,” said Abdullah Baig, Co-Founder and COO of Pam. “Dealer-FX evaluated the landscape and chose Pam because we have the best product, the best support, and the fastest pace of innovation. What we build together will help service departments operate at an entirely new level.”

Availability

Pam is now available to all dealerships using Dealer-FX across the United States, Canada, and supported international markets. Dealers can hear live call samples, see performance data, and schedule a demo at: www.pam.ai/dealer-fx

About Dealer-FX

Dealer-FX provides Service Lane and Shop Management technology to more than 3,000 dealerships across North America, South America, and Europe. Backed by Snap-on, Dealer-FX supports major OEMs including Toyota and Stellantis and is a trusted system of record for the service lane. Learn more: www.dealer-fx.com/pam-ai/

About Pam

Pam is the fastest-growing Voice AI and Customer Experience Platform for car dealerships. Pam answers calls, books service appointments instantly, handles outbound engagement, and integrates with dealership systems to eliminate missed opportunities and drive revenue. Pam supports 500+ dealerships across the U.S. and Canada, representing more than 100 million dollars in repair order value handled annually.

Media Contact

email: omer.shaikh@pamhq.com